![]() But with the 1950 World Cup in Brazil on the horizon, a marketing masterstroke saw it branded as the Samba, named after the host nation’s famous dance, and the rest is history, the name sticking forever more as it grew in reputation to take its place alongside the Superstar and Stan Smith as lynchpins in the Three Stripe arsenal. ![]() First released in 1949, the sleek football shoes were intended for use on slippery outdoor pitches but rose to popularity as an indoor football trainer over the following decades. Its popularity and favour in other cultures through the decades was a clear indicator of the influence that the beautiful game could, and eventually would, have.īefore it was even called the Samba, the shoe was created by Adi Dassler as a football footwear option to offer better traction on frozen pitches – a simple yet functional concept. One of the most recognisable and highest-selling models of all time, the Samba was designed by adidas founder Adi Dassler. La collaboration adidas Originals x Pharrell Williams est une extension de la vision de Pharrell dont le but est dallier mode, design et fonctionnalité pour créer des pièces haut de gamme. This is a football shoe, originally created in the late 1940s to provide better grip on icy surfaces, that now finds itself not only on the feet of celebrities and fashion icons alike, but also as the focus of collaborations with designers such as Wales Bonner that have propelled it on to catwalks as part of premium fashion house collections – a far cry from the indoor courts and terraces of the 70s and 80s where it once found prominence.Īnd it’s in that versatility that you can find the true beauty of the shoe it’s perhaps the quintessential football x fashion piece, heralding the direction that football culture would take long before a football jersey had even dreamed of venturing away from the pitch. Pharrell Williams est un artiste visionnaire, auteur-compositeur-interprète, philanthrope, créateur de mode, entrepreneur et fondateur de Humanrace. A post shared by emma chamberlain living in a moment where the lines between football and fashion have never been more blurred, the two enjoying a mutually beneficial relationship with each riffing off the other to lead in all-new, exciting directions, and the Samba sits as a very tangible centrepiece in this movement.
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